Senior Marketing Manager

Dierbergs is seeking a Senior Marketing Managerfor its full-service in-house ad agency to work closely with internal clients, department teammates and company owners to develop, coordinate, direct and facilitate creative & strategic content.

If you have a passion for developing creative content in a fast-paced environment with a fun team, you are solution-oriented and can appreciate the importance of even the smallest detail, then keep reading.

WHAT YOU'LL DO:
  • Manage and coach a small, but mighty, account team on building strategic messaging and multi-channel marketing plans to support department initiatives.
  • Creating content - writing, brainstorming, collaborating with others for inspiration.
  • Build strong partnerships throughout the organization and with key partners.
  • Works with leadership to keep a pulse on overall store activity to identify cross marketing opportunities.
  • Manage external media agency to ensure budget is being spent efficiently and goals are met.
  • Develop content and direct creative execution to in-house graphic designers, production companies and other partners that provides a consistent, targeted and impactful message.
  • Craft and contribute ideas that inspire creative ways to communicate key messages in and out of store.
  • Collaborate with internal clients to develop strategic and creative content designed to meet their business goals. Provide hands-on advertising support for assigned store departments, paying close attention to timelines.
  • Responsible for researching and understanding key business challenges, customer behavior, target audiences, competitive activity and environmental factors that impacts programs within the store and assigned departments.
  • Identify & present opportunities for consistency in messaging and customer experience across channels from in store signage to digital to print.
  • Develop understanding of department short- & long-term goals and planned initiatives.
  • Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign.
  • Keep informed of developments in the field of marketing and communications, industry news and other retailers to foster ideas and innovation.


WHAT YOU'LL NEED:

Knowledge, Skills & Characteristics
  • Creativity with a natural curiosity.
  • Team player mindset.
  • Excellent creative copywriting skills across all marketing channels. Must be creative in both thought process and writing style geared toward a business to consumer audience.
  • Demonstrated experience planning for multi-channel communication campaigns.
  • Flexibility and agility aligned to a fast-paced, quickly changing environment.
  • Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed
  • Ability to manage multiple projects simultaneously
  • Good verbal presentation, group dynamic and facilitation skills required.
  • Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions.
  • Strong interpersonal skills; builds collaborative relationships
  • Service-oriented attitude with a focus on client satisfaction
  • Possess a sense of urgency, self-motivated and detail oriented.
  • A real go-getter. Someone that takes responsibility and runs with it.
  • Accountability. Takes full ownership of assigned projects.
  • Nice to have: Media relations experience.


Experience & Education
  • Bachelor's degree in journalism, strategic communications or equivalent.
  • Minimum seven (7) years of advertising or marketing experience.
  • Working knowledge of Microsoft Office 365 and web content management systems experience.
  • Primary hours are Monday through Friday, 8 a.m.-5 p.m., may include some evenings and weekends


WHAT'S IN IT FOR YOU?
  • Collaborate alongside a hard-working, super fun team.
  • Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k), FSA, and life insurance. 
  • Weekly pay. 
  • Associate-only savings, free products, bonus points, sweepstakes and more - being a part of our team has its perks with Dierbergs Rewards. 
  • Paid time off provided, including vacation, personal days, and sick days. 
  • Employee Assistance Program for you and your family to assist in many of life's challenges, from short-term counseling, legal questions to financial guidance 
  • Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents. 
  • Opportunity to Grow Every Day by building knowledge, supporting growth and creating connections - Let's GROW! 
  • Career advancement and growth opportunities through GROWU, our Learning & Development program for current and future leaders. 



This description is representative only and is not exhaustive of the tasks that an associate in the position may be required to perform.