Director of Brand Marketing & Communications

Dierbergs is seeking a Director of Brand Marketing & Communications for its full-service in-house ad agency to work closely with internal partners, department teammates and company owners to develop, coordinate, direct and facilitate creative & strategic content. We're a fun and fast-paced environment; and we're looking for a teammate that is solution-oriented and can appreciate the importance of even the smallest detail.

About the Role

Leadership / Management

• Manage and coach a strategic communication team on building strategic messaging, content creation and multi-channel marketing plans to support department initiatives.
• Develop team structure that champions a "what if" curiosity, communicates and collaborates well with other teams, embraces creativity and celebrates wins.
• Lead quarterly planning efforts for marketing department, utilizing insights to fuel ideas and recommendations.
• Manage external media agency to identify new opportunities, ensure budget is being spent efficiently and campaign goals are met.
• Build strong partnerships throughout the organization.

Campaign & Content Creation

• Responsible for researching and understanding key business challenges, customer behavior, target audiences, competitive activity and environmental factors that impacts programs within the store and assigned departments.
• Establish KPIs for campaigns and tap into company's data resources to report on results. Focus on campaign performance to help with recommendations for future programs.
• Partner with internal clients to understand department short- & long-term goals and planned initiatives.
• Recommend and build multi-channel communication plans. Provide hands-on advertising support for assigned store departments, paying close attention to timelines.
• Craft and contribute ideas that offer new ways to communicate key messages in and out of stores.
• Develop content ( writing, brainstorming, collaborating with others for inspiration) and direct creative execution to in-house graphic designers, production companies and other partners that provides a consistent, targeted and impactful message.
• Identify & present opportunities for consistency in messaging and customer experience across channels from in store signage to digital to print.
• Partner with VP to establish a PR and media relationship strategy.

About You

Knowledge, Skills & Characteristics

• Creativity with a natural curiosity.
• Team player mindset.
• Leadership, with adaptable coaching skills to support direct reports and teammates.
• Flexibility and agility aligned to a fast-paced, quickly changing environment.
• Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed.
• Ability to manage multiple projects simultaneously.
• Good verbal presentation, group dynamic and facilitation skills required.
• Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions.
• Strong interpersonal skills; builds collaborative relationships.
• Service-oriented attitude with a focus on client satisfaction
• Possess a sense of urgency, self-motivated and detail oriented.
• A real go-getter. Someone that takes responsibility and runs with it.
• Accountability. Takes full ownership of assigned projects.
• Nice to have: Media relations experience.

Experience & Education

• Excellent creative copywriting skills across all marketing channels. Must be creative in both thought process and writing style geared toward a business to consumer audience.
• Experience using behavioral insights to optimize future marketing activity.
• Demonstrated experience planning for multi-channel communication campaigns.
• Proven experience managing a high performing, successful team.
• Bachelor's degree in journalism, strategic communications or equivalent.
• Minimum eight (8) years of advertising or marketing experience.
• Working knowledge of Microsoft Office 365 and web content management systems experience.
• Primary hours are Monday through Friday, 8 a.m.-5 p.m., may include some evenings and weekends.

What's in it for you?

• Collaborate alongside a hard-working and super fun team.
• Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k), FSA, and life insurance.
• Paid time off provided, including sick days.
• Weekly pay.
• Employee Assistance Program for you and your family to assist in many of life's challenges, from short-term counseling, legal questions to financial guidance.
• Associate-only savings, free products, bonus points, sweepstakes and more - being a part of our team has its perks with Dierbergs Rewards.
• Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents.

This description is representative only and is not inclusive of the tasks that an associate in the position may be required to perform.